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Biography of Jeffrie Story
Jeffrie Story helps organizations increase sales by increasing the prospecting activities of salespeople, both with new accounts and within existing accounts.

She also helps sales managers and leaders drive more new business activity in the market.

She is a consultant, speaker, trainer, coach, facilitator and writer, with 25 years of successful background in sales leadership. Jeffrie writes a monthly column for MacDonald Advertising Services and has been featured in Editor and Publisher magazine (June 2006). She is a member of the National Speakers Association and a Certified Sales Executive from Sales And Marketing Executives International.

Jeffrie uses scientific tools in working with companies. She is a Master Affiliate for the M-Power^TM tool, through ASA, Inc., and a licensee and certified trainer with Behavioral Sciences Research Press, Inc., the discoverers of Sales Call Reluctance^®.

Most importantly, as Bob Brown, Director of Advertising at the Las Vegas Review-Journal, says, "Jeffrie is selling results."

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Behavioral Sciences Research Press, Inc.
BSRP is the world leader in identifying and overcoming Sales Call Reluctance^®®. Based in Dallas, Texas it is an organization with a large international reach. Since 1979, BSRP has been researching and discovering applications that leading consultants around the world use with their clients.

Their assessment tool, the SPQ*GOLD® (Sales Preference Questionnaire), measures psychological barriers to business development, experienced by most salespeople.

Many industries are taking advantage of the increased sales, customer loyalty and resource leverage that the BSRP tools can achieve. These include telecommunications, software development, computer manufacturing, publishing, banking and finance, and many others.

Founding scientists George W. Dudley and Shannon L. Goodson also authored the best-selling book, The Psychology of Sales Call Reluctance^®®. Their specially designed workshop, Fear-Free Prospecting and Self-Promotion Workshop®, has made increased sales impact in thousands of sales organizations. For more information, go to www.bsrpinc.com.